1960s

The Early Years of Zodiac

Very little remains in terms of archive material about the formation of the Zodiac chain. Maynards owned or leased a few toy and pram shops in the London area in the late 1960s. Old accounts records for 1967 indicate that these were at ….

  • Ashford
  • Elm Park (Mandy’s)
  • Finchley
  • Hammersmith
  • Hatfield
  • Stamford Hill (Doris Clark)
  • Stoke Newington

The combined sales for Christmas week for all these shops amounted to only £11,458 (less than £1500 per branch). 6 years later with 30 branches opened under the Zodiac banner sales for the same week totalled £137.000 (£4500 per branch) but with shops like Croydon grossing £11,500 in Christmas week.

Summary of Takings for week ending 14 December 1968

The next acquisitions, during 1968 were …

  • Basildon
  • Luton
  • Aylesbury
  • Kettering
  • Romford
  • Stockport
  • Croydon
  • Stretford

With the exception of Kettering, these were all located in new shopping centres. They were quickly followed by

  • Pinner*
  • Northwich*
  • Ruislip*
  • Palmers Green*
  • Stevenage
  • Abingdon
  • Preston

*these branches were very small and probably ex Maynards sweet          shops.

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The UK's favourite Toy retailer remembered (1967-1990)

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